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To learn more about the uses of HTML in publishing applications, read this on desLibris:
The only tools currently available to publishers for secure distribution of books are PDF and ePUB.
Although these formats are standardized, the inclusion of DRM (a necessity for publishers needing copyright protection) introduces variables which add complexity for both publishers and readers. Publishers selling PDF and ePUB online report chronic problems with user support. Distributors like Apple and Amazon add features for their own readers which further exacerbate the problem.